🌿 General Questions on Organic Food

Is organic food really more nutritious or just a marketing gimmick?

Organic food is genuinely healthier.
Chemical farming (95% farms): uses hybrid seeds, chemical fertilizers, pesticides. Grains look big and shiny, but nutrition is low, soil gets degraded, and farmers suffer.

Organic farming: uses desi seeds and natural inputs like jaggery, cow dung, haldi, neem, chickpea flour, etc. Grains are smaller, look dull, but are far more nutritious, soil stays alive, and farmers earn better.


With organic food, you’re not slowly adding toxins to your body over time. Many people feel lighter, have better digestion, and notice improved energy levels when they switch to clean, naturally grown food. It’s healing, just how natural food is meant to be!

Does Organic food taste different?

Yes, absolutely. Real food has real taste. Many people say the flavours are deeper, richer, and more “alive.” For example, dals have a better taste, spices have much more aroma, jaggery tastes earthy, and even something simple like rice or atta feels more satisfying. Once you get used to it, the old processed stuff often starts tasting flat or artificial.

Why do organic grains look small, uneven, or dull compared to market grains?

Natural, unpolished grains are smaller and less shiny.
Market grains are polished (fibre & nutrients removed) or chemically treated.
True nutrition lies in the simple-looking grains.

Why are market grains always bigger and shinier?

Because companies use:
• Lab-modified hybrid seeds (bigger size, less nutrition)
• Chemical sprays (protect crops but harm soil & health)
• Polishing (shiny but strips fibre & vitamins)

Why is organic food costlier than normal food?

• Organic farming gives less yield (no chemical boosters).
• More manual work & soil care.
• Processing/storage chemical-free = more effort.
• Most brands add heavy margins.

Can organic food ever be as cheap as chemical food?

In the long term, this is our vision:

  • More families switch to organic food, Demand increases
  • More Farmers grow organic food
  • The demand supply gap will normalize
  • Prices will reduce further
  • Organic food will become the default.
 That’s exactly the movement Swadesi Way is building. 
What is the shelf life of organic food? 

The shelf life varies from product to product, you need to check the back of the packet.

Swadesi Way shares a guide for storage instructions. It’s here –  https://shorter.me/3D1yK

Since there are no preservatives, the food might not last as long as commercial foods – which is actually a good sign of it being chemical-free. If stored properly in airtight containers and cool places, all items stay good sufficiently.

How does the environment benefit?

Most chemical farming relies on fossil fuel-based inputs that damage the soil and the environment. Swadesi Way works with farmers who grow organic food without chemicals, using natural inputs like neem, cow dung, jaggery,etc. These methods protect soil microbes, reduce water use by 50-60%, and improve the soil’s carbon content.

You can watch this 1-min video to get more clarity – https://www.instagram.com/p/DJB1rpJydLw/

How do I know if food is truly organic or fake-marketed?

Check for:
• Source traceability
• No artificial shine
• Unpolished grains
• Transparent brands ready to answer questions

Swadesi Way ensures all of this. Transparent about the source and farmer name (available on every packet), we spend time with our consumers every week through various Zoom sessions, Whats app groups, etc

🌱 About Swadesi Way

Why did we start Swadesi Way?

Because 95% of India’s food is chemical-farmed. We left our corporate jobs to:

  • Give families affordable organic food
  • Give farmers fair income
  • Keep nature healthy

We run this zero-profit so organic food becomes normal for every family

How is Swadesi Way different from other organic brands?
  • Zero profit model (we only cover our costs)
  • Farmer-first sourcing (directly from small farmer collectives)
  • Transparent packaging (source mentioned on every pack)
  • Only desi seeds (no hybrid or lab-modified)
  • Building community of conscious consumers
What do you mean by zero profit? How does it work? How is the Swadesi Way price less than market price?

At Swadesi Way, we believe that healthy, organic food should be affordable to everyone, not a luxury. Our zero-profit model ensures that high-quality organic food is most affordable AND farmers are paid fairly. Here's how it works:

  • 60% of every purchase goes directly to farmer collectives.
  • The remaining 40% covers only the costs like warehouse rent, packaging,delivery, digital tools, marketing, customer support, and team salaries.
  • We don’t make any profit. The goal is to maximize impact – for farmers, consumers, and the planet.

Every ₹100 you spend:

  • ₹60 goes directly to farmer collectives
  • ₹30 goes to transport, storage, cleaning, packaging & delivery
  • ₹10 goes to warehouse rent, utilities, basic team salaries
Profit = Zero
What is a farmer collective?

A farmer collective is a united group of small farmers who come together to grow, process, and sell their produce as one united organisation. Instead of working individually, they collaborate like a professional team – sharing resources, supporting each other, and making joint decisions. This gives them more bargaining power, better market access, and the ability to grow food with full traceability and integrity. When the collective benefits, all member farmers benefit and so does the region’s environment.

At Swadesi Way, we source directly from these trusted organic farmer collectives across India. These collectives ensure high-quality, chemical-free food while also uplifting their entire rural communities – through better incomes and long-term sustainability.

Why does Swadesi Way work only with the farmer collectives? OR Does Swadesi Way source directly from farmers or is there a middleman?

We believe that real rural change by organic farming can only happen when farmers work together, not in isolation.

That’s why Swadesi Way partners only with farmer collectives, groups of small farmers who are united, organised, and accountable to one another (No middleman). This ensures:

  • Strong peer to peer check for genuine organic farming
  • Shared knowledge and natural farming practices
  • Better income and shared resources for all members
  • Transparency and traceability from soil to shelf

Working with collectives also helps us keep our zero-profit model truly effective by passing 60% of your order directly to the group, rather than losing it in middle layers.

It’s not just about food. It’s about building systems that are fair, sustainable, and rooted in community

How do farmer collectives benefit from Swadesi Way?

One of the biggest challenges for farmer collectives is fair market access.

Growing organic food takes nearly 10 times more effort than conventional farming but in the open market, these collectives are often forced to sell at the same low prices as chemically grown produce.

Swadesi Way changes that.

We buy directly from farmer collectives at fair, transparent prices. Thanks to our zero-profit model, even consumers don’t pay higher prices.

So the more people who choose Swadesi Way, the more food we can buy from collectives, and the more they benefit, without burdening the buyer.

It’s a rare win-win: Better income for farmers, better food for you, without extra cost.

Who are the farmer collectives we work with?

We work with 11 farmer collectives across India. Together, they represent ~11,000 small farmer families and 20,000+ acres of soil. Here’s the list of collectives & which foods we source from them:

  • Trishullii Collective, Uttarakhand for Desi ghee, dals and amaranth
  • Narnala Farmers Collective, Maharashtra for Dals
  • Sittilingi Valley Farmers’ Collective, Tamil Nadu for Millets and turmeric
  • Davanagere Collective, Karnataka for Millets, millet poha and rice
  • Uttara Kannada Farmers Collective, Karnataka for Spices, dry fruits
  • Bhoomgaadi Farmers’ Collective, Chhatisgarh for Desi rice and poha
  • Timbaktu Collective, Andhra Pradesh for Millets, Peanuts, Oils
  • Janadhanya Farmers Collective, Karnataka for Oils
  • Ekta Women Farmers Collective, Uttar Pradesh for Desi wheat
  • Shahwar Collective, Kashmir for Dry fruits & saffron
  • Adianna Farmers Collective & individual farmers supported by Banyan Roots, Rajasthan for Desi wheat, spices, dals

They use desi seeds & natural soil inputs only (no chemicals).

How do we ensure food is genuinely organic?
  • We work with farmer collectives only
  • Each collective has small groups with lead farmers who monitor each other.
  • They admit only trusted farmers with a history of organic practices.
  • Local NGOs also support them with training and checks.
  • We verify systems personally before partnering with any collective.
Why no certification mentioned on your products / Why no Jaivik bharat certification?

At Swadesi Way, we source organic foods from farmer collectives across India. Since every collective operates differently, the certifications also vary. Here are the 3 types we source from:

  • NPOP / NOP Certified Collectives

    These farmers are certified under India’s National Programme for Organic Production (NPOP) or the USDA’s National Organic Program (NOP). It’s a third party certification system, where external authorities visit the farms regularly for audits.

  • PGS Certified Collectives

    PGS (Participatory Guarantee System) is a government-recognized, community-based organic certification. Farmers within a group verify each other’s practices, ensuring accountability, transparency, and organic integrity at a grassroots level.

  • Trust-Based Farmer Collectives

    Many small farmers follow genuine organic methods but cannot afford costly certifications due to high fees and bureaucracy. While they may not carry a formal stamp, their food is grown with the same care and honesty.

Our commitment: No matter the certification, we personally visit, verify, and build long-term trust with our collectives. All our partner collectives are deeply aligned in our values of growing food without chemicals, in harmony with soil, farmers, and nature.

🍚 Products

What products do we sell?
  • Slow Chakki Aata,
  • Rice,
  • Dals and Pulses,
  • Whole Millets and Millet Flours
  • Rava and Poha,
  • Dry fruits and Nuts,
  • Wood-pressed Oils.

All are authentic, desi seed, organically grown.

Are your oils safe for children/hair (e.g., coconut oil)?

Yes, absolutely. Our Organic oils are wood-pressed at low temperatures. They are safe for cooking, baby massage, hair oiling, and skincare.

Do you sell gluten-free options?

Yes, we have naturally gluten-free Organic flours and mixes: jowar, bajra, ragi, and chana sattu.

Why does honey crystallize?

Crystallization is natural in raw honey, especially in winters. It’s a sign that the honey has not been heated or mixed with sugar. Just place the jar in warm water and it will liquify again.

Is flour fine or coarse?

Our atta is stone-ground in a slow chakki which does not heat the aata and thus preserves its nutrition and natural oils. We grind the bran twice to make sure the entire bran is part of aata. This might make our aata feel slightly coarse compared to ultra-fine industrial atta, but this makes it healthier.

Why does kodo millet release brown water when washed?

Organic Kodo millet retains its natural outer layer, which releases some colour when washed, it’s not chemical. You may rinse it 2–3 times before cooking. That reddish-brown water is due to natural antioxidants, not impurity.

Are your dals/pulses polished or unpolished?

Always unpolished. That’s why they may look uneven or take slightly longer to cook, but they retain fibre and minerals.

Why does rajma split after soaking?

Organic Rajma is more natural and less polished — soaking too long (over 8 hours) or in very warm water can cause splitting. Try soaking 6–8 hours and avoid boiling on high heat at the start.

What is semi-polished rice?

It means the rice is lightly polished to remove only the hard outer husk but keeps some bran intact. This makes it easier to digest while retaining nutrition.

How is your wheat flour different from commercial atta?

Commercial atta is often made with a mix of hybrid wheat varieties, which have lower nutrition and are grown with chemical inputs. Further, most commercial atta remove the nutritious bran of the wheat.

Swadesi Way atta is made from non-hybrid, desi wheat varieties that are more nutritious and organically grown. It is a whole wheat atta i.e. bran is milled twice to include this in aata. It is milled in slow-speed stone chakki. This non-heating process ensures maximum nutrient retention in the flour.

🚚 Orders & Delivery

Do we deliver across India? Yes.
  • Next-day delivery in Delhi NCR
  • Rest of India : 3-5 days doorstep delivery

What are the delivery charges?

Delhi NCR

  • Order value below ₹300 – ₹75
  • Order value from ₹300-₹499 – ₹30
  • Free delivery on order value ₹500 and above
Rest of India
  • Order value less than equal ₹1250 – ₹90
  • Free delivery on order value above ₹1250


Do you offer Cash on Delivery (COD)?

Yes, COD is available. But we recommend prepaid orders for a smoother and faster experience.

Can I edit my order after placing it? 

Yes, if the order has not been dispatched, you can contact support to add/remove items.

Can I review my past order or see the list of items? 

Yes, the order history is also available in the My Account section. We can also share your past order details on request. This helps if you want to repeat the same order.

Can I add an alternate phone number for delivery? 

Yes, you can provide an alternate contact number to ensure smooth delivery.

How do I order? 
  • Visit www.swadesiway.com
  • Or order right here on whatsapp and we’ll be there to help you.
What is your return/refund policy?

In the rare case, if you receive a damaged, spoiled, or unsatisfactory product, you can request a replacement or refund within 5 days.

What about storage of fresh items (milk, mangoes)?
  • Mangoes: Naturally ripened, keep at room temperature. Shelf life ~3–4 days.
  • Milk: Fresh, best consumed the same day.

💸 Pricing & Discounts

Why don’t we give any discounts?

For high-quality organic foods, our prices are already very reasonable and often cheaper than other organic brands. 🌿

  • We pay 60% directly to farmer collectives.
  • The remaining 40% covers only operational cost (transport, packaging, delivery, team salaries).
  • We keep zero profit so you always get the lowest possible price.

👉 That’s why we don’t run discount codes, everything is already priced transparently without hidden margins.

Swadesi Way is not for profit, but only for a purpose, to truly serve your health, nature and small farmers.

🌍 Impact & Movement

What impact does my order create?

Every order:

  • Supports small farmers with fair prices
  • Protects soil & water from chemicals
  • Brings your family clean, nutrient-rich food
  • Grows the organic movement (already 500+ families joined)
Why we focus on desi seeds?

Desi seeds from every harvest can be preserved and reused by the farmers. Unlike seeds from corporate companies, where farmers have to buy seeds every year. Also,

  • Desi seeds are naturally adapted to Indian soil & climate.
  • They are more nutritious compared to hybrids.
  • They don’t require heavy chemical input.
What happens if more families join Swadesi Way?

In the long term, this is our vision:

  • More Farmers will switch to organic
  • The demand supply gap will normalize
  • Prices will reduce further
  • Organic food will become the default
How can I be part of this movement?
  • Buy your monthly groceries from Swadesi Way
  • Share with friends & family
  • Support farmers and nature with every meal

🌾 Wheat Varieties

What are the main types of wheat that Swadesi Way offers?
  • Sonamoti  – Naturally soft, mineral-rich flour, best for kids, elders, and light eaters.
  • Bansi – Traditional golden wheat, wholesome and soft, ideal for daily rotis.
  • Lokwan – High-gluten flour, excellent for festive preparations like puris, naans, and bhaturas.

Each is unpolished, chemical-free, and stone-ground in slow chakki so you get the real taste and nutrition of desi wheat.

What is special about Bansi wheat?

Bansi is a traditional desi wheat with golden-yellow grains.

  • Appearance – Medium-sized golden grains, pale yellow flour.
  • Roti Texture – Soft, slightly nutty taste, doesn’t dry quickly.
  • Nutrition – Balanced in protein and micronutrients, easily digestible.
  • Why Choose? – Perfect for daily rotis, theplas, or bhakris.

If you want soft yet wholesome everyday rotis, Bansi is your go-to choice.

What is Sonamoti wheat and when should I use it?

Sonamoti is a rare desi wheat variety known for its softness.

  • Appearance – Small beige grains, brownish flour.
  • Roti Texture – Very soft, fluffy, almost melts in the mouth.
  • Nutrition – High in zinc and folate, excellent for growth and immunity.
  • Why Choose? – Especially suitable for kids, elders, or light eaters who prefer easily digestible rotis.

If you want softest chapatis that are also rich in minerals, Sonamoti is unmatched.

What is Lokwan wheat and when should I use it?

Lokwan is a blend of desi & modern traits.

  • Appearance – Large creamy-white grains, white flour.
  • Roti Texture – Smooth dough, rotis are soft initially but dry faster.
  • Nutrition – Higher gluten, starch-heavy, but less micronutrient-rich.
  • Why Choose? – Ideal for bhaturas, puris, naans, puranpolis, and festive dishes where elasticity is needed.

If you want wheat for occasional festive cooking, Lokwan works well.

Which wheat flour is best for children and elders?

Sonamoti Wheat Flour is the best because:

  • Naturally soft and fluffy rotis.
  • Easy to chew and digest.
  • Rich in zinc & folate, good for growth, immunity, and overall wellness.
Which wheat flour is best for daily rotis?
  • Bansi Wheat Flour – Balanced, soft, and wholesome, perfect for everyday meals.
  • Sonamoti Wheat Flour – Best if you prefer lighter, ultra soft phulkas

Many households mix Bansi and Sonamoti for the perfect balance of softness and nutrition.

Why do our desi wheat flours look different from market wheat flours?
  • Our grains are unpolished – this keeps the bran, fiber, and nutrition intact.
  • Our flour is stone-ground in slow chakki aata, so texture is slightly coarser compared to machine-refined flours.
  • Our wheat flour contains the whole bran, we mill it twice to make sure complete bran is part of the flour
  • As aata is not heated in the milling process, it retains all its nutrients and natural oil